RIM after 'Wake Up' to protest against Sydney Apple Store
> protesters outside of Sydney CBD Apple Store. Photo: YouTube
one by BlackBerry maker Research in Motion (RIM), designed to deceive against Apple after the company into trouble going back, say the commentators found.
RIMnow up to the responsibility for a long protest outside the Sydney CBD Apple store last week after online sleuths track the source is the publicity stunt.
But this ambush marketing looks like too little too late, says Gloria Tiphareth, Social Media Strategist at VML Australia.Advertisement: Story continues below
src = alt “http://images.smh.com.au/2012/05/01/3260580/art-Untitled-2-420×0.jpg” = “A wake-screen countdown on the spot.” />
“The joke – this is the fact that BlackBerry is behind this is – that is, as is Blackberry not with any kind of success fail to associate,” said
“If they do this to. The initial uptake of 3G a few years may be a special relevance. “
The company was then forced to deny that they paid bloggers, according to the stunt-report that the man who protest Video is recorded appeared Nate ‘Blunty’ Burr had previously a three-part glowing review BlackBerry playbook sent. “The bloggers were not paid for this country or told what to say,” they said. “Neither RIM nor an agency on behalf of RIM, Blunty never paid.” Spread Burr YouTube video of the protests over the Internet and people immediately suspected of Samsung, which is about to release its smartphone Galaxy S III and already staged stunts marketing in the vicinity of the Apple Store. But it was the manufacturer of the BlackBerry, has admitted being behind the mystery of the viral campaign today after days of speculation. “We can confirm th at the campaign of ‘Wake Up’ from Australia, which are a series of experimental activities held across Sydney and Melbourne include, created by RIM in Australia,” RIM said in a statement. Many assumed that Samsung is the company behind the stunt, because they are the biggest rival of Apple in the smartphone market, while the BlackBerry has been steadily losing its market share. “This loss has accelerated in the last six months … the only competition for Apple’s Android,” says Gloria. Samsung yesterday denied any involvement in the campaign against RIM was clean. “As a market leader in smartphones, we Australians have already woken up to the large number of options available, but kudos to whoever is behind the campaign,” the company said in a statement. Internetrushing first raised the alarm last week when they calculated that the mysterious countdown on the website to align not Wake Up with the release date of the Galaxy S III, as originally thought.
Blogger users MacTalk James Croft examined the source code Wake Up website and I found an account identifier, the DoubleClick Web site Australian RIM. “Clearly, the evidence begins to pile up in their favor [RIM] be behind the whole mess,” Croft wrote in his blog yesterday. RIMprotest at the Apple Store included a flash mob of protesters dressed in black to scream customers “wake up”.
Otheraspects of the campaign, the people involved are dressed in black standing outside the Channel Seven Sunrise characters studios in Sydney’s CBD in the possession of the word d ” order, and this morning a boat with the logo was reportedly in Sydney Harbour.
‘Wake Up’can on the floor of the pelvis in Iceberg, a sports club in Bondi Beach, as well as numerous posters throughout Sydney and Melbourne, including one to see near the Sydney Harbour Bridge.
The campaign also has a website , with nothing more than ‘Wake Up’ slogan and a countdown for the time of the exhibition was planned new BlackBerry OS BlackBerry10. The feat also coincides with the BlackBerry World Conference, which was currently under way in Florida. BlackBerryonce the hotel of choice for managers because of its e-mail functionality , and was also a bit of “consumer seal of approval to win until a few years ago. This could be since the rise of the touchscreen smartphone with iPhone OS and Android, both of which have strong features of e-mail.
Australia RIM says a “revelation” on 7 May will take place, which “aims at talking about what” “means to provoke Australians’ being in business. Ben Grubb, who is currently in Florida as a guest for the RIM BlackBerry World Conference
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