Like it or not, Facebook users can expect more releases
the user base GLOBAL inexorably direction of one billion increase next week, when you float like a publicly traded company should Facebook with a stunning $ US95 billion is estimated. But for companies that are worth at least $ 4.54 per year.
This is the amount of money would make Facebook ad revenue this year from each of its 11 million users in Australia, despite the fact that Australians spend more time on social networking site elsewhere. ‘s slightly higher than the global average, but less than half the amount of dollars that every American and Canadian generates for the company.Advertisement: Story continues below
But analysts expect an increase in advertising on Facebook is going public next week, as increasing pressure from shareholders to the mountains, the average revenue per user to higher levels. Advertisers generally use Facebook as a cheap way to get a lot of people with simple ads that get displayed on the right side of the face of a person. John Miskelly, director of media buying agency MediaCom, said more and different types of ads can appear, including the transfer of the home only for a single poster for the day, an increase of banners and ads appear in the news feed from a user, a space dedicated to the rule to the personal places. raises the prospect that Facebook, the vast amounts of data that are compiled to open for users to advertisers who spend a lot, to allow direct access to serve the user tailored advertising. If advertisers do not have direct access to the data, but give a list that you want to appeal, according to the basic information such as age, gender and interest in Facebook and Facebook has ads on their account. units Facebook users in the”” species on the basis of the information on hand, but mine would provide advertisers deeper and deeper understanding for people who want to align to ads. ” get hold of this data type of the dream of every marketer would be. There is a gold mine. It would really improve the targeting of their other online advertising, as it would reach the right people with their messages,” said Mr. Miskelly. The Director of Social Media News, David Cowling, reckons that mobile phone users to see more ads on a laptop, a sector the company has yet to be exploited displayed, but reported as an area of growth. Mr. Cowling is the lowest profit for each user from Australia to the fact that only a few small businesses use Facebook for advertising. He said Facebook founder Mark Zuckerberg castle, which will remain a major shareholder, would have resisted selling the site. ” It’s always focused on new products and make it the best. New revenue sources was never really his goal. Whether this remains the case after the IPO [float] remains to be seen.”
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